http://www.4pawsmarketing.com Thu, 01 Sep 2011 01:54:40 +0000 http://backend.userland.com/rss092 en Put Your Money Where the ROI is! We have just launched a new affiliate jumpstart program which is designed to share our industry knowledge and best practices with merchants without the long-term commitment of an annual contract. The affiliate marketing program review is meant for those big brand merchants who ... http://www.4pawsmarketing.com/affiliate-jumpstart-program-launched/ When launching your social media campaign, don’t try to be the end all be all of your brands. Educate your customers on what you know, solicit feedback and always involve and respond to your audience. The viral marketing tactics you hear about are often those that are not ... http://www.4pawsmarketing.com/focus-respond-and-involve/ Reading a great article today by Niall Cook on how a corporate brand can build a successful Twitter presence. Niall suggests the corporation to consider their screen name carefully and I cannot agree more! I pay a lot more attention to posts from @zappos than I do to @SouthwestAir since I ... http://www.4pawsmarketing.com/corporate-twitter/ Before a company starts a social media campaign, what are some of the things they should ask themselves? - Does anyone within the company already blog? - Do any of these existing bloggers post on business-related issues (vs. personal blogs)? - What type of legal approval is needed on your company’s PR level ... http://www.4pawsmarketing.com/diving-into-the-social-spectrum/ Ning? Twitter? Facebook? Orkut? Club Penguin? Indian Pad? Knowing where your customers socialize is half the battle! When establishing a social media marketing campaign for your company, know your demographics. Then, with that knowledge in hand, take a deeper look at all of the different social platforms out there (don't forget, ... http://www.4pawsmarketing.com/where-do-you-socialize/