4 Paws Marketing - Affiliate Management Making a Difference

Affiliate Jumpstart Program Launched

admin — Sat, 21 Feb 2009 16:33:40 +0000

Put Your Money Where the ROI is! We have just launched a new affiliate jumpstart program which is designed to share our industry knowledge and best practices with merchants without the long-term commitment of an annual contract.

The affiliate marketing program review is meant for those big brand merchants who have an in-house program manager. The ideal candidate is not necessarily seeking outsourced program management at this time; however, their affiliate program needs a little kick in the proverbial …

Our team of affiliate professionals will customize your jumpstart program so, whether your program is in its infancy stages or you have a mature program, the resulting suggestions and practices will be exactly what you need.

Sample jumpstart program includes:
- New affiliate activation campaigns - what works, what doesn’t
- Optimizing your existing placements with super affiliates
- Working with well-known PPC affiliates on a mutually agreeable search solution
- Managing an effective recruitment campaign utilizing Syntryx Executive Solutions
- Comprehensive competitor landscape review
- Conceptualizing, creating and implementing an effective activation campaign for existing affiliates
- and much, much more!

There has never been a better time to do it too - the economy is down, prices of paid search and media are both rising - put your money where the ROI is! Our affiliate marketing team of professionals are ready to start sending merchants innovative program ideas today.

Focus, Respond and Involve.

admin — Wed, 18 Feb 2009 02:04:47 +0000

When launching your social media campaign, don’t try to be the end all be all of your brands. Educate your customers on what you know, solicit feedback and always involve and respond to your audience. The viral marketing tactics you hear about are often those that are not planned!

Do you really think “poutamo” planned to have over 3mm views? It was simply a cat being – well – a cat!
What about “judsonlaipply” and the over 114mm views he’s received on the “evolution of dance” video?

What are your favorite viral videos?

Corporate Twitter?

admin — Wed, 18 Feb 2009 01:38:25 +0000

Reading a great article today by Niall Cook on how a corporate brand can build a successful Twitter presence.

Niall suggests the corporation to consider their screen name carefully and I cannot agree more! I pay a lot more attention to posts from @zappos than I do to @SouthwestAir since I know @zappos is ‘CEO-Tony’. Who is @SouthwestAir? Bill, Phil, Diane? I’d love to know! The idea that there is a human behind the company gives the account more authority in my opinion than say some CS rep sitting behind their computer typing away how wonderful their coffee, computer or crockpot is!

I’d love to see a company take it one step further and actually feed the real-time results of their Twitter query right onto their site. Think of the fun folks would have with that one!

What companies are you following?
Who would you like to follow?

Let us know!

Diving into the social spectrum

admin — Wed, 18 Feb 2009 01:35:56 +0000

Before a company starts a social media campaign, what are some of the things they should ask themselves?

- Does anyone within the company already blog?
- Do any of these existing bloggers post on business-related issues (vs. personal blogs)?
- What type of legal approval is needed on your company’s PR level prior to starting a social media campaign?

What other questions should be asked?
Let us know what you think is most important.

Where do you socialize?

admin — Wed, 18 Feb 2009 01:34:10 +0000

Ning? Twitter? Facebook? Orkut? Club Penguin? Indian Pad?

Knowing where your customers socialize is half the battle! When establishing a social media marketing campaign for your company, know your demographics. Then, with that knowledge in hand, take a deeper look at all of the different social platforms out there (don’t forget, this includes blogger.com).

Make the most of your social media marketing campaign and establish your presence where your customers are ‘hanging out’!

What are some of the niche social sites you have come across? Let us know!